Accounting Today included Windham Brannon’s CEO & Managing Partner Heidi LaMarca in a Round Table interview on trends to watch for in accounting firms in 2020.

Accounting Today: What are the trends that accountants and firms should keep an eye out for in 2020?

Heidi LaMarca: A key trend that accounting firms need to be aware of is the increasing opportunities available from technology. The increasing popularity of machine learning and artificial intelligence makes it easier to offload the more redundant tasks inherent in the tax and audit departments. Not only can these tools reduce the cost of production, but they can have a positive impact on the time needed to complete the work. Many of the tools currently available are designed to “bolt on” to existing systems and become more efficient over time. Since learning is always happening, these tools are able to continually add value.”

Continue reading the full interview on Accounting Today.